Your best customers for your wholesale products are often your friends. Friends can make excellent customers because they are already predisposed to buying from you, and like everyone else, they will love to purchase brand name merchandise at below the retail price. They will make eager shoppers because for starters, they trust and like you, so they will want to patronize you. And because you have a relationship with them, communicating with them will be an easy and smooth process. But as you well know, it can be uncomfortable to try to sell to your friends. Maybe the reluctance is because you don't want to seem as if your friendship has ulterior motives, or perhaps it's because you are simply shy when it comes to selling to those you know. Both of these objections can be overcome when you consider that a real friend understands your need to make a living, and that if he doesn't purchase from you, he will simply spend his money at someone else's cash register because he still needs to buy clothing, gifts, electronics, and so on. Remember, everyone needs to buy products, so they might as well purchase from you. The following tips will help you market to your friends without feeling like a salesman.
Use Facebook to update your friends with your latest wholesale products. You can list your latest wholesale item for sale on your status update, this way everyone will see what you have for sale when they log on. Because your friends will only see your wholesale products as a consequence of being connected to you through the social network, you won't feel as if you are trying to sell them something. If they are not interested, they will simply ignore the updated status.
Next time you speak to a friend let him know about your wholesale business, this way it's up to him or her to decide if they want to take the next step and visit your shop or warehouse.
Host a party at home where you display your products. Make it a fun event where you will have drinks and food. The theme of the party should not be sales related, but do have your items out where they can see them, this way they can make a purchase if they are interested in them.
Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY.
Donny can be reached directly at 718-389-5502