Generating testimonials for your wholesale business is important. A wholesale business generally attracts customers who will be making large purchases, and therefore need reassurance that you are legitimate and sell authentic wholesale merchandise. By providing testimonials from current customers, you are able to affirmatively show retailers that you are a trustworthy supplier. Generating testimonials must be done in a delicate fashion, since most retailers do not want their competitors to know who they are buying their closeout products from. While a consumer might not mind sharing his buying preferences, a retailer must always guard against the possibility of a competitor opening a store down the street from her. You can explain to them that you will only be using their initials and the city they live in. You should also make it clear that they can benefit if you list their web site, since their business can gain customers from the added exposure. So even though some people will know who their supplier is, they can still make more sales since visitors to their business might buy other products that they sell, which you do not offer. If you do use testimonials, you need to indicate if they were in response to a request, or if they were unsolicited. The following tips can be used to request testimonials.
Request testimonials by calling and emailing retailers that have ordered from you. Even if they do not provide you with a testimonial, a friendly phone call can spur them to reorder from you.
Enclose a satisfaction survey with every order, or send an email once a customer has received his order of wholesale merchandise from you.
If your wholesale business has a licensing agreement with a brand, request a testimonial from the brand stating that you are a reliable and professional supplier of their merchandise. For example, if your business purchases overstock from Tommy Hilfiger, you would want a testimonial from Tommy Hilfiger letting people know that you have had good dealings with them. This type of testimonial will also show customers that your clothing is authentic because you are buying directly from the brand owner.
Request a testimonial from the trucking or freight forwarding company that delivers your products to your retail accounts. While the shipper is not buying your products, he can attest to the fact that you have repeat customers because he delivers to them, which is a strong positive sign that you are a wholesaler worth dealing with.
Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502
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