You can use business cards to promote your wholesale business by designing them according to the needs of wholesale buyers. A wholesale buyer is different than a retail buyer in the sense that he or she is purchasing with the goal of making money when reselling your merchandise. You must keep this goal in mind when producing business cards.
Business Card Design Tip #1
Your card should indicate every way a buyer can purchase from you, include your web site, warehouse address, showroom, and your schedule, so that a retailer will know when and where he can buy from you.
Your cell phone is a must, since stores and flea market vendors that urgently need merchandise will often call you at the last minute, or during non business hours when they need a rush order filled.
Business Card Design Tip #2
Shipping options should be included. State if you ship by sea, by air, prepaid or freight collect. List the carriers you work with, such as UPS, DHL, Fed Ex, the US Postal Service, Schenker, Express Air Freight, Gold Coast, and
Business Card Design Tip #3
Indicate the parameters of your wholesale pricing. If your products are priced at or below wholesale, provide an estimate of your pricing range. For example, you might want to state on the card that your prices are generally 50 to 90 percent below wholesale.
Business Card Design Tip #4
Include the product categories which you supply. Remember, retailers will collect cards from many suppliers, so you want them to instantly know what your product line is when they look at your card.
Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502
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