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How To Market Your Business With T-Shirts

T-shirt marketing can be used for both wholesale and retail businesses. By printing and distributing T-shirts a business owner can take advantage of a low cost advertising mechanism which can deliver plenty of ongoing publicity. The logo and an appropriate image of the wholesaler or retailer can be placed both on the back and on the front of the T-shirt for maximum effectiveness.

Tip #1

Offer T-shirts to your customers. They will appreciate the friendly gesture and will have a constant reminder of your business when they look into their closets. In addition, if they socialize with other businesses in your industry while wearing your promotional shirt, they will end up advertising your business to your market. Although it's more expensive to use a Fruit Of The Loom T-shirt as compared to a generic blank shirt, the quality and appearance of the branded shirt will make it more attractive and comfortable, therefore encouraging the receiver to wear the shirt throughout the course of the year.

Tip #2

Distribute the shirts in areas and events where potential customers congregate. People loving picking up free merchandise, and if your shirt looks nice and is made of high quality materials, they will end up wearing it and help you promote your company.

Tip #3

Have the employees of your business wear your T-shirts. Not only will they look more professional, but they will also promote your products and services.

Tip #4

Print T-shirts that highlight special product sales, such as a below wholesale closeout or a liquidation sale. This way potential customers will instantly be aware of your special sale when they see your employees.

Tip #5

Sponsor a school, sport's team, conference, religious gathering, or entertainment event. Have all employees and volunteers wear your company's shirts so that attendees can learn more about your products and services.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe.

His warehouse is located in Brooklyn, NY.
Donny can be reached directly at 718-389-5502

How To Generate Wholesale Orders Through Cold Calling

Cold calling has been traditionally used by marketers to directly reach an elusive audience that is already bombarded with print, online, and television advertising, By speaking directly with the consumer, the sales person is hoping to increase his odds of cutting through the media clutter and making a sale. Cold calling can also be used by wholesalers to reach clothing stores, dollar stores, and discount stores. Because retailers are constantly receiving wholesale product catalogues and closeout offers by email and mail, a direct phone call can do wonders.

Tip #1

Take notes throughout the phone call. This will accomplish two important objectives. For one, it will show the retailer that you are serious about supplying him with what he needs, and you are taking your time to see what he wants, not just what you want to sell. Secondly, you will have a great deal of information which you can incorporate into future communications with him, and other potential retail accounts.

Tip #2

Compile a list of all interested prospects so that you can call them periodically to offer them new closeout products. Just because someone is not ready to buy now, does not mean that he won't give you a $10,000 order next month.

Tip #3

Follow through. If you told a store owner that you are mailing him a catalogue, sending out samples, or visiting his shop, make sure you do it at the time and date that you said you would. By being consistent you demonstrate that you are a reliable wholesale source.

Tip #4

Speak to the actual merchandise buyer. Because your time is valuable, quickly determine if you are speaking to the right person. If not, ask to be directed to the buyer for the store. If you are selling to national retailer such as the Gap or Victoria's Secret, ask to be given the phone number of the corporate buyer.

Tip #5

Your approach should be friendly and business like. If the retailer feels pressured, or senses desperation, he will end the phone call shortly. Always stay positive and recognize that you are in business for the long term. While you can make a sale on the first cold call, you should be happy with just introducing your merchandise the first time.

Tip #6

Repetition works wonders with cold calling. A weekly call reminding potential and actual customers of your closeout inventory can triple your sales. Think about how quickly people forget an ad or an offer they saw just a few days ago. Now imagine them trying to remember an ad they say a month ago. If you want a dress boutique to remember that you are a dress supplier, you need to remind them at least once a week until they are ready to order. And once they order, follow up every week to see if they need a fresh shipment of clothing.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe.

His warehouse is located in Brooklyn, NY.
Donny can be reached directly at 718-389-5502

The Wholesale Business Product Cycle

The wholesale business product cycle is the timeline that takes place in the wholesale trade. The timeline includes the introduction of a product, its marketing, customer acceptance, peek in demand, followed by the closeout and liquidation stage. By understanding the product cycle a wholesaler or retailer can make better business decisions.

Stage #1

Wholesale products are initially introduced into the marketplace by manufacturers and importers. They manufacture, or import, a product which they feel there is demand for in the sector which they serve. For instance, an importer might observe the popularity of Ugg boots, and decide to introduce a similar boot to his retail clientele. There are two approaches, one where the item is a staple, such as socks, and therefore has a long term life time duration, or a niche item, such as a novelty item, which can sell fast but peak just as quickly.

Stage #2

The wholesale merchandise is marketed to prospective shops that serve an ideal customer base. If the new merchandise consists of elegant social jackets, then the marketing will be directed toward clothing stores that sell evening wear.

Stage #3

Customers start buying the items at the retail level and become repeat buyers. This allows the manufacturers and importers to continue investing in the recently introduced items.

Stage #4

The demand peeks and customers start purchasing the item at a much slower rate, to the point where the item starts appearing in the clearance racks.

Stage #5

The demand in regular retail chains has ceased, and now the item must be liquidated in the secondary markets as a closeout. When the product starts appearing in this category retailers should no longer order this item from their suppliers. On the other hand, they should buy the item from closeout dealers because they might have customers who still would like the item, or would be strongly motivated by its sale at a steeply discounted price.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

Wholesale Closeout Secrets

The following wholesale closeout secrets are closely guarded by industry insiders. By learning these wholesale and closeout trade secrets you can establish a profitable business. Many of these concepts might seem simple, but unfortunately many entrepreneurs need to first learn them by trial and error. You can save yourself a good deal of money, and move forward to profitability, by learning these concepts now.

Secret #1

There are no membership requirements to start a wholesale or closeout business. Simply start as you would any type of venture, and start contacting suppliers directly. I have seen online programs that charge upwards of $5,000 for providing entry into the off price sector. If you have the right merchandise at a price that allows resellers to make money, they will be happy to purchase your inventory.

Secret #2

There is no need to pay thousands of dollars to consultants to learn the business. Honest wholesalers who will want to engage in a long term relationship with you will be happy to offer you guidance and tips. Although they might be pressed for time, once you start buying from them it will be in their best interest for you to succeed.

Secret #3

You can deal directly with suppliers. You do not need to deal with middlemen and brokers who will further mark up the products as they seek to make money.

Secret #4

Trade shows are goldmines. You can meet thousands of vendors and potential customers, and the best part is that trade shows are open free to the trade.

Secret #5

The key to success is your ability to buy at the right price. If you purchase high quality surplus and liquidation deals at low enough prices, you will be able to easily find retailers and end users to buy your products.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

Pay Per Click Advertising Tips For Wholesale And Closeout Products

You can use pay per click search engines to advertise your wholesale and closeout products. Google, Yahoo, and Microsoft all have programs where you can place ads on their web sites, and pay only when a potential customer clicks on your ads.

Rule #1

Because you will be paying every time a visitor clicks on your ads, you want to make sure that only actual potential customers that are resellers see your ads. While you cannot guarantee this, one method for achieving this result is by advertising for key words that are tightly related to your products. For example, if you wholesale women's Coach handbags, you should bid on the keyword phrase "wholesale women's Coach handbags." Your keyword list should cover all your wholesale closeout products. You can also advertise specifically to clothing shops, dress boutiques, flea market vendors, dollar stores, and eBay sellers, by using the previously mentioned words in your pay per click ads.

Rule #2

Not every retailer and flea market vendor has a mastery of spelling. You would want to advertise for common misspellings, slang usage, and word abbreviations. Also, if you are selling to buyers in Africa, Europe, and the Caribbean, remember than even though they might speak English, they will use different words when searching for a product. For instance, while retailers in Africa search for "wholesale career suits," Caribbean retailers will search for "wholesale Church suits."

Rule #3

Although you want as much traffic as possible, you also want to make sure that your profit is large enough to pay for the advertising. Monitor your cost per click, on how many visitors you need to make a sale. If your profit on a wholesale lot of handbags is $100, and it takes you 100 visitors to make a sale, then you need to spend less than a $1 a click to be profitable. Since you want your profit to be as high as possible, start with the minimum required bid, and increase it as your sales momentum builds.

Rule #4

Write strong ads that leave no doubt as to what your wholesale products are. You should include the prices of your merchandise, for example, "Wholesale Polo Ralph Lauren Shirts $19.99 Each," this way you will only receive traffic from buyers that are willing to spend that amount on your shirts.

Rule #5

Make sure that your ads say wholesale only, this way you will eliminate traffic from retail buyers. If your warehouse is open to the public, then you can ignore this rule.

Rule #6

Direct the visitor to a specific product page where the product is for sale. This will encourage the visitor to stay on your closeout web site since he will have found what it is that he is looking

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

How To Generate Testimonials For Your Wholesale Business

Generating testimonials for your wholesale business is important. A wholesale business generally attracts customers who will be making large purchases, and therefore need reassurance that you are legitimate and sell authentic wholesale merchandise. By providing testimonials from current customers, you are able to affirmatively show retailers that you are a trustworthy supplier. Generating testimonials must be done in a delicate fashion, since most retailers do not want their competitors to know who they are buying their closeout products from. While a consumer might not mind sharing his buying preferences, a retailer must always guard against the possibility of a competitor opening a store down the street from her. You can explain to them that you will only be using their initials and the city they live in. You should also make it clear that they can benefit if you list their web site, since their business can gain customers from the added exposure. So even though some people will know who their supplier is, they can still make more sales since visitors to their business might buy other products that they sell, which you do not offer. If you do use testimonials, you need to indicate if they were in response to a request, or if they were unsolicited. The following tips can be used to request testimonials.

Tip #1

Request testimonials by calling and emailing retailers that have ordered from you. Even if they do not provide you with a testimonial, a friendly phone call can spur them to reorder from you.

Tip #2

Enclose a satisfaction survey with every order, or send an email once a customer has received his order of wholesale merchandise from you.

Tip #3

If your wholesale business has a licensing agreement with a brand, request a testimonial from the brand stating that you are a reliable and professional supplier of their merchandise. For example, if your business purchases overstock from Tommy Hilfiger, you would want a testimonial from Tommy Hilfiger letting people know that you have had good dealings with them. This type of testimonial will also show customers that your clothing is authentic because you are buying directly from the brand owner.

Tip #4

Request a testimonial from the trucking or freight forwarding company that delivers your products to your retail accounts. While the shipper is not buying your products, he can attest to the fact that you have repeat customers because he delivers to them, which is a strong positive sign that you are a wholesaler worth dealing with.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

Wholesale Business: How To Gain Additional Market Share

By gaining an additional share of the market for your wholesale business you will be able to increase revenues and eliminate competition. The wholesale business is saturated with merchandise from established suppliers and jobbers who have come across a good closeout deal. The following tips can enable you to expand the size of the share of the market which you currently serve.

Tip #1

Identify which segment of the wholesale business is poised to grow. For instance, if you see that a new chain of children's clothing stores is opening, you would want to focus on the children's clothing market, since the new retail entrant is a sign of the growing demand for kid's wear. The same is true when you see a new product hitting stores shelves, since it proves that there is a demand for that new product. Identify the trend and position yourself so that you can supply wholesale and closeout products that match this growing segment.

Tip #2

All your communications, both online and offline, should be used as a tool to market your closeout products. Everything from bill payments, catalogue mailings, and emails, should include a mention of your inventory.

Tip #3

Become a source of information for the wholesale trade. You can achieve this by writing articles and publishing an online newsletter featuring information that would be of interest to distributors and retailers. The more practical and insightful information that you share, the more your information will be read and referenced. This strategy works well since a buyer would prefer to deal with a vendor that is seen as an authority in the field.

Tip #4

Ask for referrals from resellers that purchase from you. While they might not want to give you the contact details of a competitor, because they wouldn't want you to supply them, they will share with you the names and phone numbers of any relatives or friends who are also looking for wholesale merchandise to resell.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

How To Market Wholesale Products To Your Friends

Your best customers for your wholesale products are often your friends. Friends can make excellent customers because they are already predisposed to buying from you, and like everyone else, they will love to purchase brand name merchandise at below the retail price. They will make eager shoppers because for starters, they trust and like you, so they will want to patronize you. And because you have a relationship with them, communicating with them will be an easy and smooth process. But as you well know, it can be uncomfortable to try to sell to your friends. Maybe the reluctance is because you don't want to seem as if your friendship has ulterior motives, or perhaps it's because you are simply shy when it comes to selling to those you know. Both of these objections can be overcome when you consider that a real friend understands your need to make a living, and that if he doesn't purchase from you, he will simply spend his money at someone else's cash register because he still needs to buy clothing, gifts, electronics, and so on. Remember, everyone needs to buy products, so they might as well purchase from you. The following tips will help you market to your friends without feeling like a salesman.

Tip #1

Use Facebook to update your friends with your latest wholesale products. You can list your latest wholesale item for sale on your status update, this way everyone will see what you have for sale when they log on. Because your friends will only see your wholesale products as a consequence of being connected to you through the social network, you won't feel as if you are trying to sell them something. If they are not interested, they will simply ignore the updated status.

Tip #2

Next time you speak to a friend let him know about your wholesale business, this way it's up to him or her to decide if they want to take the next step and visit your shop or warehouse.

Tip #3

Host a party at home where you display your products. Make it a fun event where you will have drinks and food. The theme of the party should not be sales related, but do have your items out where they can see them, this way they can make a purchase if they are interested in them.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY.

Donny can be reached directly at 718-389-5502

How Your Wholesale Business Can Benefit From An Answering Service

A wholesale business can benefit greatly from an answering service. While answering services are traditionally used by doctors offices and law firms, they can also accelerate the success of your product distribution business. A live operator can help you save time, screen callers, provide basic product information, and even make sales. You can use a domestic service, or you can save money by using an offshore company. If you opt for an offshore service, make sure that they use native sounding English speakers.

Benefit #1

Instead of having to answer every call and take a message yourself, why not have an operator take it for you? You might feel inclined to simply use voice mail to record messages, but many callers do not leave messages, and will simply call the next wholesaler on their list. Because the call is answered in your company's name, the store owner will be happy to leave a message or request additional information.
If you cannot afford a live service, then at least leave basic information on your outgoing voice mail message.

Benefit #2

The service can screen callers, and determine who is a serious wholesale buyer, and who is simply looking to buy retail. You can then focus your energy and time in calling back customers who are actually interested in purchasing your closeouts.

Benefit #3

The operator can share information on your wholesale offerings to callers, and actually process orders. For example, let's say you have a closeout web site that offers social dresses. When a potential customer calls the operator he can be told more detailed information about the dresses, from a script which you will provide. If he decides to buy them, the operator can either take his credit card over the phone, or send him a pro forma invoice. Instead of having to personally make sales, you can spend time scouring the market for more wholesale deals to supply to your customers.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY.

Donny can be reached directly at 718-389-5502

How To Retain Wholesale Customers

Retaining wholesale customers is just as important, and maybe even more important than, finding new wholesale buyers. Think of the time and money you need to spend to attract a potential customer, and then the challenge in getting him to purchase merchandise from your company. If you put in effort to keep the buyers you work with, you will save the money and time that you would otherwise spend on advertising and on calling retailers. A loyal wholesale customer will be inclined to purchase merchandise from you since he is already familiar with your product line, and is satisfied with your level of service. The following tips will help you retain more buyers.

Tip #1

Offer flexibility and choices to your buyers. The easier it is for someone to order products from you, the more likely they will be to purchase from you. You should have both a brick and mortar warehouse, and a wholesale web site through which orders can placed from. Some retailers will feel more comfortable speaking to a person before buying stock for their shops, while others are so pressed for time that they limit all order related communications to email.

Tip #2

Focus on the long term value of your customers. For example, if a clothing store places monthly orders for dresses from you, and their average order is $500, their annual lifetime value is $6,000. So instead of just focusing on the $500 order, keep in mind how much they will spend with you in the future. By understanding the long term value of their business, you will be motivated to go out of your way to provide top quality service to them. It goes without saying that retailers, flea market vendors, and eBay sellers should all feel appreciated, regardless of their buying ability.

Tip #3

Ensure that your sales people appreciate the business that your wholesale customers give you. You can accomplish this by compensating your sales people based on the volume of wholesale merchandise that they sell. A commission based pay structure will motivate them to not only make a sale, but to keep your customers happy so that they will continue ordering.

Tip #4

Address and resolve issues immediately. This does not mean that you have to satisfy any whim that your customer has, but it does mean that you should show buyers that you are working to address issues that are important to them. If a shipment has been sent to the wrong store location, and you have corrected the issue, follow up with a phone call and email to verify that they have received the merchandise. Often a customer will appreciate your work, even if the resolution is not ideal.

Tip #5

Shower your customers with extra bonuses. For instance, run promotions such as a 5% bonus for all orders placed in a given week, or surprise your best customers by adding in free closeout products inside their boxes. If a customer has traveled to visit your showroom, show your appreciation by serving her a snack and drinks. It is important that your customers are perceived as people first, and buyers second, since the majority of small business commercial transactions are influenced by the quality of the social relationships between suppliers and resellers.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

How To Design A Business Card For A Wholesale Business

You can use business cards to promote your wholesale business by designing them according to the needs of wholesale buyers. A wholesale buyer is different than a retail buyer in the sense that he or she is purchasing with the goal of making money when reselling your merchandise. You must keep this goal in mind when producing business cards.

Business Card Design Tip #1

Your card should indicate every way a buyer can purchase from you, include your web site, warehouse address, showroom, and your schedule, so that a retailer will know when and where he can buy from you.
Your cell phone is a must, since stores and flea market vendors that urgently need merchandise will often call you at the last minute, or during non business hours when they need a rush order filled.

Business Card Design Tip #2

Shipping options should be included. State if you ship by sea, by air, prepaid or freight collect. List the carriers you work with, such as UPS, DHL, Fed Ex, the US Postal Service, Schenker, Express Air Freight, Gold Coast, and

Business Card Design Tip #3

Indicate the parameters of your wholesale pricing. If your products are priced at or below wholesale, provide an estimate of your pricing range. For example, you might want to state on the card that your prices are generally 50 to 90 percent below wholesale.

Business Card Design Tip #4

Include the product categories which you supply. Remember, retailers will collect cards from many suppliers, so you want them to instantly know what your product line is when they look at your card.

Donny Lowy owns www.CloseoutExplosion.com a wholesale export company that specializes in brand name designer clothing, handbags, and shoes for the United States, Africa, Asia, the Middle East, South America, the Caribbean, and Europe. His warehouse is located in Brooklyn, NY. Donny can be reached directly at 718-389-5502

Wholesale Business: How To Generate New Ideas For Your Business

A wholesale business needs to constantly introduce new products and services to its customers to keep their interest. By generating new ideas, a wholesaler stays both relevant and interesting to his retail accounts.

The following strategies can help you come up with new ideas which can be used to increase sales and retain customers.

Strategy #1

Subscribe to wholesale trade newsletters. You can search online and find a list of printed newsletters and e-zines which cover the industry. You can come across a great story by a business who has attained success through an innovative concept which you can in turn apply to your own wholesale business. There are also some pretty good publications such as Wholesale News, Closeout News, and Web Wholesaler, which are full of advertisers and business related articles from which you can gain valuable insights.

Strategy #2

Study your competition. This is an age old practice which is used by generals, politicians, and entrepreneurs. Visit your competitor's web sites and see the products they are supplying to retailers. If you see a product which they seem to be doing well with, or would be of interest to your customers, you can search for the manufacturer that is supplying it to them. If you are not able to locate a direct source you should consider buying their inventory so that you can resell it your customer base.

Strategy #3

Call wholesale trade organizations and ask them for a list of new products being introduced into the marketplace. These organizations are paid by members to help them obtain leads, so they will be happy to put you in touch with manufacturers that have a new line of merchandise.